Paid media that ends in sales.
Google, Meta, TikTok and YouTube with your booking engine, your store or your CRM connected. Every sale arrives with its source campaign, and every peso that brings no sales stops being spent.
Work modules from COP 4,900,000 a month, plus VAT.
| Campaign | Spend | Bookings | Cost per booking | Return |
|---|---|---|---|---|
| COP 1,200,000 | 3 | COP 400,000 | 5.5× | |
| COP 2,400,000 | 3 | COP 800,000 | 2.5× | |
| COP 1,800,000 | 2 | COP 900,000 | 1.6× | |
| COP 600,000 | 2 | COP 300,000 | 7.8× |
Tap a campaign to see which bookings it brought.
- R-2041Nov 14COP 1,840,000Search · your name
- R-2043Nov 15COP 1,260,000Search · hotel in the destination
- R-2047Nov 21COP 2,480,000Remarketing · visited, did not book
- R-2052Nov 22COP 1,520,000Meta · Bogotá weekend
- R-2055Nov 28COP 1,980,000Search · your name
- R-2058Nov 29COP 1,640,000Search · hotel in the destination
- R-2061Dec 5COP 2,210,000Remarketing · visited, did not book
- R-2064Dec 6COP 1,380,000Meta · Bogotá weekend
- R-2066Dec 12COP 2,760,000Search · your name
- R-2070Dec 19COP 3,120,000Search · hotel in the destination
What it does in each business.
- Hotels
- Search on your name and on the destination, Meta by source market and remarketing to whoever opened the engine and did not book. Every booking with its campaign.
- Restaurants
- Local ads within a few minutes' radius, at the hour people decide where to eat, and private-event campaigns that land in your WhatsApp.
- Concerts and events
- Ads in stages: announcement, presale, general sale and final week. The pace of tickets sold sets the budget for each stage.
- Ecommerce
- Google Shopping, Meta and cart remarketing, measured by acquisition cost and repeat purchase, not by the click.
- Companies
- Search on what people type when they are ready to buy, LinkedIn by job title and a form that reaches the CRM with its source campaign.
What we deliver.
- Campaign structure by buying intent and by customer stage
- Creative made with your real material, never stock imagery
- A connection to the engine, store or CRM to attribute every sale to its campaign
- Four measured test weeks before we propose a monthly budget
- A weekly report: what gets switched off, what stays and what scales
How it is measured.
Three indicators defined before we start, with their baseline. Reported every week.
- Cost per sale
- what each attributed booking, order or customer costs, campaign by campaign
- Return
- attributed revenue over spend, using the real value of each sale
- Window
- the days between the first click and the purchase
What people ask.
How much should I invest in paid media?
It depends on your market, the season and how much you need to sell. We start with a four-week test budget, measure the real cost per sale and only then propose a monthly figure. A number before measuring would be a made-up number.
How much should I invest in paid media?
It depends on your market, the season and how much you need to sell. We start with a four-week test budget, measure the real cost per sale and only then propose a monthly figure. A number before measuring would be a made-up number.
Does paid media compete with Booking or the marketplaces?
No. Booking, Expedia or a marketplace are channels where your customer is already searching, and we optimize them. Paid media brings in people who do not know you yet and gives them a reason to buy from you directly.
How do I know which campaign brought each sale?
We connect tracking to your booking engine, your store or your CRM. Every sale keeps the campaign that originated it, and the weekly report is built on sales, not clicks.
What if the ads bring messages and nobody answers?
It is the most expensive leak: you pay for the click and the customer leaves. That is why paid media is measured alongside response time, and it can run with our contact center, which answers in under ten minutes.
Where do you start?
In ninety seconds the diagnostic shows where you are losing sales. If you would rather talk, we reply on WhatsApp in under ten minutes during business hours.