Price intelligence, measured every day.
We measure what your competitors charge and sell with our own tool, and turn the data into a rule: when the market fills up, you go up; when nobody fills up, you do not drop by reflex.
Work modules from COP 4,900,000 a month, plus VAT.
With this rule you would raise the rate on 3 of 13 nights: Friday 6, Saturday 7 and Friday 13.
Real measurement from the Ventrics tool: average of six competitors. The rate rule is an example.
What it does in each business.
- Hotels
- Estimated occupancy and rates of five to eight competitors, night by night, turned into rate rules for every date.
- Restaurants
- Prices of comparable dishes, set menus and promotions in your area, to set the menu and combos without looking only at cost.
- Concerts and events
- Price per section of comparable shows and their sales pace, to decide when to move from one presale stage to the next.
- Ecommerce
- Price, offers and stock of your products on marketplaces and competing stores, daily if your market moves daily.
- Companies
- Published rates, packages and terms of your competitors, so your quote competes on value and not blindly.
What we deliver.
- A competitive set: who your customer compares you with before deciding
- Daily or weekly measurement with our own tool, without asking anyone for data
- Your price against the market, by date or by product
- Pricing rules agreed with you: when you go up, when you hold and when you do not drop
- An alert when the market moves, the same day
How it is measured.
Three indicators defined before we start, with their baseline. Reported every week.
- Market
- average occupancy or price of the competitive set, by date
- Price index
- your price over the market average
- Pace
- how each date fills up compared with the same point last year
What people ask.
Can you know another hotel's real occupancy?
Not the exact figure; the estimate, yes, from its public availability, and precise enough to decide rates. Measured daily, the error is stable and the trend is real.
Can you know another hotel's real occupancy?
Not the exact figure; the estimate, yes, from its public availability, and precise enough to decide rates. Measured daily, the error is stable and the trend is real.
How often is it measured?
Every day for hotels, events and marketplaces, which move fast. Weekly for services. What decides the price is how fast a date fills up, not a snapshot of one day.
Who changes the price?
We agree on it at the start. We can change it ourselves in your engine or store, within the agreed rules, or send you the recommendation every morning for your team to apply.
Does it work if I sell services without a published price?
Partly. We measure the rates and packages that are published, the terms and the offer. For the rest, the price is built from your own closing data.
Where do you start?
In ninety seconds the diagnostic shows where you are losing sales. If you would rather talk, we reply on WhatsApp in under ten minutes during business hours.